2020 has proven that customer confidence is critical. Your Google business profile is the most highly-visible source of information about your operations. We want to help you maximize your exposure and put your best foot forward to your customers on the world’s largest travel planning platform – Google.
Google My Business Workshops
Visit Central Florida is happy to announce two virtual Google My Business Workshops providing instructional content for Google’s products. These workshops are free and open to all tourism related businesses in Polk County. Please register for each below. Whether or not you attend the session, you will receive a recording to engage on your own schedule.
Google My Business: Fundamentals
- What is your Google business profile
- How is it surfaced in Google search and travel products
- Claiming and verifying your business profile
- Keeping core business information current
- Overview of tools available in Google My Business
Download the presentation: visitcentralflorida.imagerelay.com
Watch the presentation: Recorded December 9, 2020
Google My Business: Maximizing Exposure
- Utilizing Posts for updates
- Responding to reviews
- Managing images, 360s & video
- Responding to customer questions
- Understanding Insights data
Download the presentation: visitcentralflorida.imagerelay.com
Watch the presentation: Recorded December 15, 2020.
Office Hours with a Google Program Specialist
Additionally, Miles Partnership and Central Florida Tourism will host office hours online after the webinar sessions with Miles Partnership’s Google Program Specialist -those that need additional or personalized support with Google My Business or help claiming your Google business profile or one-on-one troubleshooting sessions regarding your listing. Appointments are available following the education sessions at this link.
Tourism Business Marketing Academy
Visit Central Florida launched a Tourism Business Marketing Academy educational portal for businesses in Polk County in December 2020. Your business will has free access to the portal using the promo code provided below. Inside the Marketing Academy, you’ll find content covering a variety of topics, from optimizing presence in Google My Business, TripAdvisor and Yelp to best practices for copywriting and content marketing.
How to access the portal:
Go to centralflorida.tourismbusinessmarketing.com
Log in using your Google account
1. Enter the promo code CentralFL
2. Find best practices, tips, and more for marketing your business online
Google My Business Check-Up Tool
The Google My Business Check-Up Tool is a self-service online tool which helps businesses evaluate and maximize their exposure within Google’s products. The tool will provide you with travel industry benchmarks for your business’s data in Google My Business and tips that may help to improve your business’s visibility within Google’s products.
Google My Business Check-Up Tool Preview
Got to: visitcentralfl.gmbcheckup.com/login
Log in using your Google account
